Phantom Crowd.jpg

- Nike Football - "Phantom Games"

Phantom Games

The Nike Phantom football boots were aimed at strikers to
improve players’ instincts, control and precision.

Taking inspiration from the triangle offense, we created the Phantom Games —
a multi-day event that tested players abilities on those three attributes.  

Interactive Challenges:
Players’ passing, shooting and dribbling skills were tested in a
series of rooms. Each room hosted a different challenge.

3x3 Tournament:
The top-ranked players then competed in a small-sided tournament for
all the glory. And some free Phantom Boots.

Phantom Games Montage.jpg

Role: Creative Director
Partners: Dong Hao (CD) Josh King (CW/AD) Max Pilwat (CW/AD)