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- Nike - "Qiang Diao is Earned"

Qiang Diao is Earned

“Qiang Diao” is Chinese for confidence, swagger and flair.
And in a city as image and style conscious as Shanghai,
Qiang Diao is something many people want for themselves.

Nike wanted Shanghai athletes to know that sports can offer you more
than fitness. In addition to our film, we created OOH celebrating Shanghainese
athletes well-known for their strong personalities and, of course, having Qiang Diao.

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Role: Creative Director
Partners: Jeff Fang (CD) Matt Meszaros & Josh King (Creatives)
Zhong How (AD - Print)
Director: Finn Keenan