The Nike Phantom football boots were aimed at strikers to
improve players’ instincts, control and precision.
Taking inspiration from the triangle offense, we created the Phantom Games —
a multi-day event that tested players abilities on those three attributes.
Players’ passing, shooting and dribbling skills were tested in a
series of rooms. Each room hosted a different challenge.
The top-ranked players then competed in a small-sided tournament for
all the glory. And some free Phantom Boots.
Role: Creative Director
Partners: Dong Hao (CD) Josh King (CW/AD) Max Pilwat (CW/AD)