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- Nike Basketball - Excuses


China is not the greatest basketball country in the world. Which is fine.
But they make ridiculous excuses for why they aren’t.

”We eat pork instead of beef.”
“We focus too much on school.”
“We don’t drink enough milk”

Which is lame. So we set out to expose the excuses’ ridiculousness.

“Dumpling Man”

“Milk Man”



Role: Creative Director
Partners: Matt Meszaros (CW) Josh King (AD)
Director: The Malloy Brothers