When LeBron James was told to shut up and dribble, he didn’t listen.
He kept talking. Opened a school. Produced a documentary.
And showed athletes everywhere that they can be more than an athlete.
We launched DRIBBLE& across seven cities in China, including Shanghai and Beijing,
highlighting LeBron’s achievements outside of basketball in each blank, and
inspiring young, Chinese basketball players into believing they can be more than an athlete.
We allowed people to buy and customize Dribble& shirts in Nike stores.
Role: Creative Director
Partners: Dong Hao (CD) Matt Meszaros (CW) Zhong How (AD)