[CREATIVE DIRECTOR]
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Bovril

Bovril

Bovril is a UK condiment made from beef extract. Simply put, it's cow in a jar. 
And that's how it should be introduced to the US.

Wee TV Spots, presented by William Angus McLeod and his Piper.

Bovril should package "Wee" Bovril jars with crackers and a knife
to make snacking and sampling easier.