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- Nike - Excuses


Chinese basketball fans make a lot of excuses for why the
country’s not great at basketball. Like not drinking enough milk.
Or eating enough beef. Or having too much homework.

These are actual, and common, excuses. And we decided to
treat these excuses with the seriousness they deserve.

“Dumpling Man”

“Milk Man”



Role: Creative Director
Partners: Matt Meszaros (CW) Josh King (AD)
Director: The Malloy Brothers